Amidst COVID-19, this Newsletter seeks to serve as thought starters to keep Media, Consumers and Market in view while assessing the
status of the Coronavirus Disease on audience behavior across digital touchpoints within the region as at May 18, 2020.
• It also outlines the key digital planning and buying considerations and opportunities that should be adopted using scenario planning &
deliberation during this period which will keep changing as days progress
• Since we are unable to predict how long this impact will last, even with the ease of lock down/ Movement restrictions across different
markets; we strongly recommend that we proactively review and objectively re-plan digital activity daily/weekly while in the middle of Q2
and keep in view marketing activities in Q3 2020 driven by the current behavior.