66% of Brands Spent More on Creator Marketing in Past Year
Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this area in the past year compared with previous years, according to a new CreatorIQ and Tribe Dynamics survey shared with Marketing Dive. Additionally, 52% noted that their creator marketing teams have expanded to support this growing trend…
Pinterest Now Allows Users to Share Idea Pins on Other Platforms
Pinterest has released a new update, now giving users the option to download and share their Idea Pins on other social media platforms. For now, these platforms include Facebook and Instagram.
This is a major upgrade for Pinterest creators with significant followings on Facebook and/or Instagram. Pinners can easily repurpose their Story-like content with multiple communities by share their creations across platforms…
As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into their strategies. However, there is evidence that, like with other digital platforms, as popularity grows so does the attention of bad actors like extremist or hate groups.
After high profile examples such as the racial slur allegedly buried in a McRib NFT, marketers are right to be wary of this new arena…
Ad of the Week
In Indonesia, Google Search data showed misinformation spreading around the Covid-19 vaccine making people vaccine-hesitant. Google realized that just access to verified information wasn’t enough to move the needle.
The Solution? When in doubt, people often rely on Google Search peer reviews before making a decision and Google thought of using this behaviour to convince Indonesians to take the vaccine. As Google Search data revealed trending fears, Google mapped them against credible first hand stories of users who took the vaccine, to create the first-ever reviews of the Covid-19 vaccine. These frank but compelling reviews from mothers, seniors, caregivers, breadwinners and more were delivered contextually across audiences so their message was relatable to the right people and it moved Indonesians to get vaccinated in large numbers…
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