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Mobile Gamers Want to Engage with Your Ads, But the question is, do you Know Their Needs First?
Mobile gamers aren’t who you think —everyone is playing to relax or kill time. Here’s the kicker: They’re also watching and engaging with brand ads. But do you know their needs.
Is your influencer marketing strategy paying off?
As influencer marketing continues to grow and becomes infused into the marketing strategy for brands, understanding how to achieve the best ROI is crucial to justifying budget spending to stakeholders.
Why advertising spend will shift as brands track sales, not clicks
For a long time, impressions and click through rates have been used as an indication of campaign success. But times are changing. I wouldn’t go as far as to say that the click through rate is dead – but these metrics certainly aren’t considered to be as valuable today as they once were.