DIGITAL MARKETING GUIDELINES AMIDST COVID-19 – 6th Edition

This Newsletter seeks to assess the potential impact of the outbreak of Coronavirus Disease (COVID-19) on audience behavior across digital touchpoints within the region as at April 27, 2020.

• It also outlines the key digital planning and buying considerations and opportunities that should be adopted using scenario planning & deliberation during this period which will keep changing as days progress.

• Since we are unable to predict how long this impact will last, we strongly recommend that we proactively review and objectively re-plan digital activity daily/weekly with a particular focus on Q2 2020 and keep in view the changes that will impact Q3 2020 driven by the current behavior.